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thomas williams sr.

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Thomas Lyle Williams

Thomas Lyle "Tom" Williams, Sr at 18 years old.jpg

Thomas Lyle Williams Sr at age 18

Born January 19, 1896

Morganfield, Kentucky

Died September 26, 1976 (aged 80)

Los Angeles, California

Occupation(s) Cosmetician, business organisation executive
Known for Founder of Maybelline

Thomas Lyle Williams Sr (Jan nineteen, 1896 – September 26, 1976) was an American cosmetician and business executive. He was the founder of cosmetic house The Maybelline Company.[1]

Early life and family [edit]

Thomas Lyle Williams Sr with his xiv-year-erstwhile son, Thomas Lyle Williams Jr., in 1926

Thomas Lyle Williams Sr. was born in Morganfield, Kentucky, in 1896 to Thomas "TJ" Jefferson and Susan Williams.[2] In 1912, he married Bennie Gibbs, with whom he had one son, Thomas Lyle Williams Jr (1912–1978), who was to become the General Partner at Williams Investments and President at Maybelline Co, Chicago.[iii] The marriage did non terminal long, however, and afterwards it was annulled, Williams moved to Chicago and there met Emery Shaver (September fifteen, 1903 – October 22, 1964), who was working function-time in advertising while studying literature at University of Chicago.[iv]

Career [edit]

In Chicago, Williams first went to piece of work for Montgomery Ward, a business firm printing a mail-order itemize founded in 1872. Later Montgomery Ward, he opened his own mail-lodge business. [four]

In 1915, Williams, then 19 years old, seeing his sister Maybel using a homemade mixture of petroleum jelly, coal dust and burnt cork to darken her eyelashes, had the idea to create a commercial product to enhance the eyes.[5] [six] His own attempt was not a success but then he commissioned a drug manufacturer, and the resulting product was something that he could sell: the Lash-Brow.[v]

In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel.[7] [eight] Maybelline was the first mascara produced in America.[9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils.[10]

Tom Lyle Williams and Emery Shaver

Afterward Globe War II Maybelline became an international venture. Williams moved to California with his life partner, Emery Shaver. They bought Rudolph Valentino's house in the Hollywood Hills. [10] Shaver and Williams were in charge of advertizing for the visitor, and in item, Shaver contracted the movie stars of the time to promote Maybelline products. The headquarters of Maybelline remained in Chicago.[xi] When Shaver died in 1964, Williams was securely afflicted by the loss. He sold the business in 1968. In 2001, Maybelline became "Maybelline New York".[12] [11]

Decease [edit]

Williams died in Los Angeles, California in 1976. He and Shaver are buried together in the Columbarium of Memories at Forest Lawn Memorial Park, Glendale, California.[13]

References [edit]

  1. ^ Williams & Youngs 2011, p. Preface.
  2. ^ Williams & Youngs 2011, p. Chapter 1, Inventing Tom Lyle Williams.
  3. ^ Flowers, Pugh Brown; Flowers, John Baxton (2000). Flowers chronicles: studies of Captain John Flower II, 1595–1657, mariner of London, Bermuda, and Virginia, and some of his descendants in the American Due south. Gateway Press. p. 440. Retrieved 28 July 2017.
  4. ^ a b Williams & Youngs 2011, p. Chapter ii, A Thousand Dimes a Day.
  5. ^ a b Williams & Youngs 2011, p. Chapter 3, A Secret from the Harem.
  6. ^ Wilson, Sheena; Carlson, Adam; Szeman, Imre (2017). Petrocultures: Oil, Politics, Civilization. McGill-Queen'due south Press – MQUP. p. 110. ISBN978-0-7735-5040-7 . Retrieved 28 July 2017.
  7. ^ Williams & Youngs 2011, p. Chapter 4, The Footling Red Box.
  8. ^ Snodgrass, Mary Ellen (2015). World Clothing and Fashion: An Encyclopedia of History, Culture, and Social Influence. Routledge. p. 427. ISBN978-1-317-45166-2 . Retrieved 28 July 2017.
  9. ^ Williams & Youngs 2011, p. Chapter 22, Rags and Riches.
  10. ^ a b Williams & Youngs 2011, p. Affiliate 13, This, You Gotta Run across.
  11. ^ a b "Maybelline Mascara past Maybelline Co. Distr., c. 1940s". Retrieved 28 July 2017.
  12. ^ Williams & Youngs 2011, p. hapter 57, Glory.
  13. ^ "MAYBELLINE STORY Weblog: Maybelline founder Tom Lyle Williams". Retrieved 23 August 2017.

Sources [edit]

  • Williams, Sharrie; Youngs, Bettie (2011). The Maybelline Story: And the Spirited Family unit Dynasty Behind It. SCB Distributors. ISBN978-ane-936332-17-v.

Source: https://en.wikipedia.org/wiki/Thomas_Lyle_Williams

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